NRooted: Birth of The Society

Our Roots

Hi, I'm Dentrell Kelly. Back in 2014, my brother and I started NRooted Society with a simple idea: let's make clothes that help people express who they truly are. Growing up in South Central LA taught us a lot about identity, but we didn't want NRooted to be just about one place. This brand is for anyone who wants their clothes to tell their story—their experiences, their values, their everything.

More Than Just Clothes

We've always believed clothes should do more than just look good; they should say something about you. Every NRooted design is about more than just fashion—it's a piece of the unique urban experience. Whether you've walked city streets or hustled your own way, our clothes let you express your journey and connect with a bigger community. It's about representing where you've been and finding your people—those who also want to stay true to their roots.

Building a Movement

From day one, we wanted to create more than clothes; we wanted to start a movement. By investing in local talent, partnering with community organizations, and offering mentorship, we're building something that connects people and creates opportunities. The idea is simple: when you're confident in who you are, you inspire others, and that's where real change starts.

Wear Your Story

At NRooted Society, we want our clothes to be a bridge between your personal story and a bigger story of authenticity and empowerment. When you wear NRooted, you're part of a community that celebrates being yourself while lifting each other up. It's about wearing your roots with pride and knowing you're not alone.

Join the Society

Join us in this movement where self-expression meets community. Together, we'll keep growing, challenging the norms, and leaving a legacy.

NRooted Society: Wear Your Story. Grow Your Legacy.